San Francisco Overdose Responce
SF Rx is a multidisciplinary design project that aims to support overdose prevention and harm reduction efforts in San Francisco. I developed a comprehensive brand system for this initiative, encompassing logo design, color palette, typography, visual textures, and design guidelines. I also designed a fully responsive website (sfrx.net) that provides access to resources, events, and instructions for administering Narcan. Drawing on activist design and print culture, the visual identity employs overlapping red forms and photocopy textures to convey urgency, action, and resilience. Beyond branding, this project involved UI/UX prototyping, visual storytelling, and environmental application across event materials, apparel, and emergency kits. SF Rx was designed to empower communities, destigmatize addiction care, and make critical information accessible in the fight against the opioid crisis. Explore the Campaign: SFRX.NET
4REAL Energy: National Launch Campaign
As the final project in USF’s Media Planning & Buying course, taught by Pinterest VP Stacey Malone, I developed a full-scale national launch campaign for a functional energy beverage brand targeting Millennial creatives, athletes, students, and gamers. My work included brand identity design, media strategy, and creative concepting across paid, owned, and earned channels. I designed a multi-channel plan utilizing a $25 million simulated budget, developing a data-backed strategy that incorporated public transit ads, social campaigns, influencer partnerships, experiential events, and a comprehensive guerrilla campaign featuring artist collaborations and urban placements. Deliverables included 3D product mockups, branded merchandise, campaign posters, video ad direction, outdoor applications, and a custom visual identity for 4REAL. This project combined research, creative direction, and strategic thinking to demonstrate how media buying and branding work in harmony to launch products that matter.
Letterform Archive: Design Collections Internship
At Letterform Archive, I specialized in archival research and digital documentation of graphic standards manuals. I cataloged 385 manuals, captured over 2,000 reference images, validated metadata, and organized content in Airtable for public access via letterformarchive.org. I collaborated on exhibitions, publishing projects, and digital tools while managing copyright outreach and permissions. This role deepened my love for design history and allowed me to help others access it.
Letterform Archive: 10×10 for 10 Exhibition
To celebrate Letterform Archive’s 10th anniversary, I contributed to the 10×10 for 10 exhibition as a member of the Collections team. This milestone show brought together one hundred typographic artifacts curated by ten specialized teams across the Archive. I assisted in researching, organizing, and preparing physical materials for the exhibition, contributing to both internal metadata management and external storytelling surrounding selected pieces. The exhibition showcased the diversity and depth of the Archive’s holdings, ranging from cuneiform tablets to modernist logos. It provided visitors with the opportunity to experience typographic history in a single, cohesive space. My name is featured among the contributors on the exhibition wall text as part of the collections team that made this possible.
Identifying the Manuals: Motion Graphics Essay
For my Motion Graphics Level 3 final project, I created a short video essay centered on Saul Bass’s identity manual for the Bell System. Written, narrated, and animated in After Effects, the piece explores how design systems shape brand perception. This project builds upon my experience at the Letterform Archive and highlights the importance of structure, clarity, and storytelling in design. I included accessibility features, such as described visuals, high contrast, and a full handout, to ensure inclusive viewing.
Keith Haring: Art Is For Everybody (Digital Design Prospectus)
This project reimagines Keith Haring’s legacy as a digital platform that embodies his philosophy: “Art is for Everybody.” I designed a website experience that makes his public work, media, and archives freely accessible, countering the paywalls and exclusivity of many major exhibitions. Built as a conceptual collaboration with the Keith Haring Foundation, the site uses inclusive UX and straightforward navigation to reflect his activism. I used AI tools to enhance low-resolution archival photos without altering the artwork itself.
Leo T. McCarthy Center for Public Service and the Common Good
At the Leo T. McCarthy Center, I created a wide range of visual content. Including event photography, professional portraits, motion graphics, videography, and graphic design, to support and amplify the Center’s public service and civic engagement initiatives. My work highlighted students, faculty, and community leaders and was used across newsletters, social media, and university communications. I also designed and managed a bi-weekly Mailchimp newsletter, increasing engagement through dynamic layout design and clear messaging. Each piece I produced reflected the Center’s values of diversity, inclusion, and social justice, helping tell stories that empowered the campus and broader San Francisco community.
Bernal Heights Film Festival 2024
I was contracted by the Bernal Heights Film Festival in 2024 to serve as their lead media producer during the three-day event. My work encompassed photography, videography, drone operation, motion graphics, and editorial content suitable for both archival and social media use. I captured everything from atmospheric crowd shots to cinematic footage of filmmakers, screenings, and panel discussions, delivering a full library of festival content. This included aerial footage of the neighborhood, social-ready promotional clips, and high-resolution photography for future press and grant materials. The project combined fast-paced event storytelling with a visual strategy rooted in community celebration.
Condé Nast: World of Interiors Feature
I’m so excited to share that my photography was featured in the March 2024 issue of Condé Nast’s World of Interiors. The spread [found on page 64] spotlights the stunning work of my friend Frankie, a rising ceramic artist based here in San Francisco. Frankie connected me to the magazine for this shoot, and I had the opportunity to photograph her studio, her pieces, and her creative process. This was the first time my work was published in a major international magazine, and picking up a copy from my local newsstand was surreal. It was an incredible experience that combined storytelling, portraiture, and editorial composition, all grounded in the beauty of handmade craft.
Civil Rights Mural
When I was a sophomore in high school, my friend Annika and I took it upon ourselves to create a civil rights mural after realizing our school district didn’t recognize Martin Luther King Jr. Day. There was a blank wall in our school, and we decided to turn it into something meaningful. With no official support, no funding, and just our determination, we designed and painted a large-scale mural that honored Dr. King and celebrated the broader civil rights movement. The mural was later featured on WISN 12 News and sparked real conversation in our community about representation and justice. It remains one of the projects I’m most proud of, both for its message and for the courage it took to make it happen.