San Francisco Overdose Responce

SF Rx is a multidisciplinary design project that aims to support overdose prevention and harm reduction efforts in San Francisco. I developed a comprehensive brand system for this initiative, encompassing logo design, color palette, typography, visual textures, and design guidelines. I also designed a fully responsive website (sfrx.net) that provides access to resources, events, and instructions for administering Narcan. Drawing on activist design and print culture, the visual identity employs overlapping red forms and photocopy textures to convey urgency, action, and resilience. Beyond branding, this project involved UI/UX prototyping, visual storytelling, and environmental application across event materials, apparel, and emergency kits. SF Rx was designed to empower communities, destigmatize addiction care, and make critical information accessible in the fight against the opioid crisis. Explore the Campaign: SFRX.NET

Letterform Archive: Design Collections Internship

Identifying the Manuals: Motion Graphics Essay

4REAL Energy: National Launch Campaign

Keith Haring: Art Is For Everybody (Digital Design Prospectus)

Leo T. McCarthy Center for Public Service and the Common Good

Condé Nast: World of Interiors Feature

Civil Rights Mural

As the final project in USF’s Media Planning & Buying course, taught by Pinterest VP Stacey Malone, I developed a full-scale national launch campaign for a functional energy beverage brand targeting Millennial creatives, athletes, students, and gamers. My work included brand identity design, media strategy, and creative concepting across paid, owned, and earned channels. I designed a multi-channel plan utilizing a $25 million simulated budget, developing a data-backed strategy that incorporated public transit ads, social campaigns, influencer partnerships, experiential events, and a comprehensive guerrilla campaign featuring artist collaborations and urban placements. Deliverables included 3D product mockups, branded merchandise, campaign posters, video ad direction, outdoor applications, and a custom visual identity for 4REAL. This project combined research, creative direction, and strategic thinking to demonstrate how media buying and branding work in harmony to launch products that matter.

A graffiti-style digital artwork displaying the words 'REAL' multiple times in different colorful, bold, and stylized fonts on a black background.

Multiple colorful variations of the word "REAL" in different fonts and styles, including graffiti, floral, 3D, neon, pixelated, and patterned designs, arranged on a black background.

A cardboard box with colorful, decorative stickers and the words 'PLAY ROOM' written on it, with transparent colored shapes inside

Colorful soda cans with graffiti-style designs and illustrations, arranged in a pattern with some cans in black and others in green, featuring vibrant, abstract artwork.

Leo T. McCarthy Center for Public Service and the Common Good

At the Leo T. McCarthy Center, I created a wide range of visual content. Including event photography, professional portraits, motion graphics, videography, and graphic design, to support and amplify the Center’s public service and civic engagement initiatives. My work highlighted students, faculty, and community leaders and was used across newsletters, social media, and university communications. I also designed and managed a bi-weekly Mailchimp newsletter, increasing engagement through dynamic layout design and clear messaging. Each piece I produced reflected the Center’s values of diversity, inclusion, and social justice, helping tell stories that empowered the campus and broader San Francisco community.

Conde Nast: World Of Interiors Feature

White ceramic plates with blue-line drawings and labels depicting various food items, placed on green clover leaves and a piece of wood. The plates include sections labeled 'bread,' 'beans,' 'cured meat,' 'tomatoes,' and other food categories.

Shelf with magazines and books about interior design, fashion, and lifestyle, including titles like "The World of Interiors" and "Monocle."

I’m so excited to share that my photography was featured in the March 2024 issue of Condé Nast’s World of Interiors. The spread [found on page 64] spotlights the stunning work of my friend Frankie, a rising ceramic artist based here in San Francisco. Frankie connected me to the magazine for this shoot, and I had the opportunity to photograph her studio, her pieces, and her creative process. This was the first time my work was published in a major international magazine, and picking up a copy from my local newsstand was surreal. It was an incredible experience that combined storytelling, portraiture, and editorial composition, all grounded in the beauty of handmade craft.

Civil Rights Mural

When I was a sophomore in high school, my friend Anika and I took it upon ourselves to create a civil rights mural after realizing our school district didn’t recognize Martin Luther King Jr. Day. There was a blank wall in our school, and we decided to turn it into something meaningful. With no official support, no funding, and just our own determination, we designed and painted a large-scale mural that honored Dr. King and celebrated the broader civil rights movement. The mural was later featured on WISN 12 News and sparked real conversation in our community about representation and justice. It remains one of the projects I’m most proud of, both for its message and for the courage it took to make it happen.