🡽 Brand Identity, UX/UI, & Social Impact
San Francisco Overdose Response
SF Rx is a multidisciplinary design project aimed at supporting overdose prevention and harm reduction efforts in San Francisco. I developed a comprehensive brand system for this initiative, encompassing logo design, color palette, typography, visual textures, and design guidelines. I also designed a fully responsive website (sfrx.net) that provides access to resources, events, and instructions for administering Narcan. Drawing on activist design and print culture, the visual identity employs overlapping red forms and photocopy textures to convey urgency, action, and resilience. Beyond branding, this project involved UI/UX prototyping, visual storytelling, and environmental application across event materials, apparel, and emergency kits. SF Rx was designed to empower communities, destigmatize addiction care, and make critical information accessible in the fight against the opioid crisis. Explore the Campaign: SFRX.NET
Brand Identity System / UX/UI Design / Harm Reduction Design / Social Impact Branding / Public Health Communication / Community Outreach / Web Design [San Francisco] / Narcan Distribution Messaging / Emergency Response Graphics / Activist-Inspired Design / Typography & Texture Systems / Print & Environmental Application / Responsive Webflow Prototypes / Information Accessibility🡽 Advertising Strategy, Brand Development & Media Planning
4REAL Energy: National Launch Campaign
As the final project in USF’s Media Planning & Buying course, taught by Pinterest VP Stacey Malone, I developed a full-scale national launch campaign for a functional energy beverage brand targeting Millennial creatives, athletes, students, and gamers. My work included brand identity design, media strategy, and creative concepting across paid, owned, and earned channels. I designed a multi-channel plan utilizing a $25 million simulated budget, developing a data-backed strategy that incorporated public transit ads, social campaigns, influencer partnerships, experiential events, and a comprehensive guerrilla campaign featuring artist collaborations and urban placements. Deliverables included 3D product mockups, branded merchandise, campaign posters, video ad direction, outdoor applications, and a custom visual identity for 4REAL. This project combined research, creative direction, and strategic thinking to demonstrate how media buying and branding work in harmony to launch products that matter.
Advertising Strategy / Media Planning / Brand Identity / Product Launch / Consumer Research / Visual Storytelling / Experiential Design / 3D Product Mockups / Social Campaigns / Guerrilla Marketing / Pinterest Mentorship / Targeted Media Buying / Strategic Communication / Campaign Development / University of San Francisco
🡽 Photography, Motion Graphics & Civic Engagement
Leo T. McCarthy Center for Public Service and the Common Good
At the Leo T. McCarthy Center, I created a wide range of visual content. Including event photography, professional portraits, motion graphics, videography, and graphic design, to support and amplify the Center’s public service and civic engagement initiatives. My work highlighted students, faculty, and community leaders and was used across newsletters, social media, and university communications. I also designed and managed a bi-weekly Mailchimp newsletter, increasing engagement through dynamic layout design and clear messaging. Each piece I produced reflected the Center’s values of diversity, inclusion, and social justice, helping tell stories that empowered the campus and broader San Francisco community.
Photography / Motion Graphics / Digital Communications / Social Justice Messaging / Civic Engagement Design / Event Coverage / Newsletter Design / Mailchimp Campaigns / Faculty & Student Portraits / Inclusive Storytelling / Community-Based Media / Visual Narrative / University Communications 🡽 Editorial Photography · Artist Collaboration · Print Publication
Conde Nast: World Of Interiors Feature
I’m so excited to share that my photography was featured in the March 2024 issue of Condé Nast’s World of Interiors. The spread [found on page 64] spotlights the stunning work of my friend Frankie, a rising ceramic artist based here in San Francisco. Frankie connected me to the magazine for this shoot, and I had the opportunity to photograph her studio, her pieces, and her creative process. This was the first time my work was published in a major international magazine, and picking up a copy from my local newsstand was surreal. It was an incredible experience that combined storytelling, portraiture, and editorial composition, all grounded in the beauty of handmade craft.
Editorial Photography / Artist Features / Print Publication / World of Interiors / Condé Nast / Portraiture / Ceramics Photography / Studio Documentation / San Francisco Artists / Published Work / Creative Collaboration / Magazine Feature / Visual Storytelling
🡽 Public Art · Youth Activism · Community Engagement
Civil Rights Mural
When I was a sophomore in high school, my friend Anika and I took it upon ourselves to create a civil rights mural after realizing our school district didn’t recognize Martin Luther King Jr. Day. There was a blank wall in our school, and we decided to turn it into something meaningful. With no official support, no funding, and just our own determination, we designed and painted a large-scale mural that honored Dr. King and celebrated the broader civil rights movement. The mural was later featured on WISN 12 News and sparked real conversation in our community about representation and justice. It remains one of the projects I’m most proud of, both for its message and for the courage it took to make it happen.
Public Mural / Civil Rights Art / Youth Activism / Community Impact / Martin Luther King Jr. / Social Justice / Student Initiative / High School Project / Collaborative Art / Local News Feature / WISN 12 News / Midwest Artists / First Public Artwork / Racial Equity / Civic Expression