For my Motion Graphics Level 3 final project, I created a short video essay centered on Saul Bass’s identity manual for the Bell System. Written, narrated, and animated in After Effects, the piece explores how design systems shape brand perception. This project builds upon my experience at the Letterform Archive and highlights the importance of structure, clarity, and storytelling in design. I included accessibility features, such as described visuals, high contrast, and a full handout, to ensure inclusive viewing.