SF Rx is a multidisciplinary design project that aims to support overdose prevention and harm reduction efforts in San Francisco. I developed a comprehensive brand system for this initiative, encompassing logo design, color palette, typography, visual textures, and design guidelines. I also designed a fully responsive website (sfrx.net) that provides access to resources, events, and instructions for administering Narcan. Drawing on activist design and print culture, the visual identity employs overlapping red forms and photocopy textures to convey urgency, action, and resilience. Beyond branding, this project involved UI/UX prototyping, visual storytelling, and environmental application across event materials, apparel, and emergency kits. SF Rx was designed to empower communities, destigmatize addiction care, and make critical information accessible in the fight against the opioid crisis. Explore the Campaign: SFRX.NET